Working with PR agency Z-PR, we designed the new AW14 Look Book to launch the UK's largest online retailer, JD Williams new season collection.
Designed to highlight to the fashion press the fantastic fashion available at this retailer who focus on the 50+ female market. As the fastest growing sector in retail this is a consumers with money to spend and a desire to break free of stereotyped aged fashion. We designed and produced a printed 32pp look book as well as hosting the content in a digital format online. We also produced associated collateral for the launch of the collection on the 34th Floor of The Shard attended by the great and good of the fashion industry and Lorriane Kelly as the new ambassador for the brand.