24/7 Denim Branding
Peacocks Denim Launch
We worked with High Street retailer Peacocks to create the identity for a new authentic denim brand.
Developing all elements of the branding, from the overall 24/7 identity, swing tags with different fit categorisation, right down to the rivets and buttons for the jeans. The product and new branding was part of major launch for the retailer into a competitive denim market.