Continuing our work with london based PR agency ZPR, we have designed three look books for B&Q with the last two working as a set. Both designed with tactile covers reflecting the essence of the DIY brand and its products.
The Spring/Summer 2010 edition has an astroturf cover, physically showcasing an available product from the retailer whilst immediately suggesting the summer season.
The focus for the Autumn/Winter 2010 book was to look at the great ECO initiatives & products being promoted by B&Q. This time the cover was made from a innovative insulation material made recycled clothes.
Both books were printed onto 100% recycled stock from the Paperback range.