We were asked to work on the brand identity and associated collateral to support the launch of the new Ladieswear denim range for Peacocks. The brief was to provide the value retailer with a credible brand that the customer could connect with. As well as coming up with the brand name itself we produced designs for swing tags, button and rivet details and proposals for above and below promotional support. All 7 different fits are colour coded to help with identification across the range.

Launching this month, the range is proving a great success. The branding was carried onto window and online promotions with store staff wearing branded t-shirts to further promote the new range.