Continuing our relationship with our newest friends at TAG Heuer they asked us to create a window display for their flagship Westfield store.

The brief was to celebrate the launch of the first internal movement made by TAG Heuer themselves into their premium time pieces.  We worked with the kings of the lenticular, Riot Of Colour to create a lenticular display that literally reveals that mechanism. As the passer by walks past the window the panels animate immediately catching the eye. We’ve used lenticulars a few times in window displays and they never fail to attract interest.

Lots of exciting projects coming up with TAG Heuer so we’ll keep you posted how they turn out.